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Market Segmentation or market segmentation is the division of groups of consumers or buyers who have different needs, characteristics, and behaviors in a particular market. So that later consumers or buyers will become a homogeneous market unit and become the target market with their marketing strategy. In other words, markets that were only one and broad are made into several homogeneous markets after experiencing a segmentation. This segmentation aims to make the marketing process more focused so that existing resources can be used effectively and efficiently.
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